Why Your Content Needs a Strategy

What’s the secret that Fortune 500 companies have already discovered? Historically, marketing trends are typically rooted in global brands and then make their way out to smaller brands.  

So, what do they have figured out that you, perhaps as a small business owner, haven’t yet discovered? 

Content strategy.

Sporadic blog or social media posts. An outdated website that doesn’t look good on a mobile device. Posting information here but forgetting to update contradicting information over there.

Businesses today can no longer reach their audience with a listing in the phone book and a business card. With potential clients reaching you from social media, your website, Google ads, referrals—all those pieces of the puzzle have to match up and tell the same story. 

Additionally, your content needs to show that you’re the expert in your industry, you’re leading the curve, and you offer what no one else can. And most importantly, you’ve been online to update your information since 1995.

So, how do you get that point? The answer is that it’s all in the strategy. 

Increased engagement, impressions, and earned media value are all byproducts of placing strategy behind your content. Establishing your brand and even positioning yourself as a leader in your industry are all made possible, too. 

How often are you promoting yourself? And, how often are you curating content by sharing that from a credible, relevant source? Brands that provide a healthy mix achieve the best results overall. The kicker, however, is to define a strategy where your self-promotion compliments content from outside resources. You must ensure that you are contributing to a meaningful conversation, adding a unique perspective, or sharing your own statistics to back it up.

Here’s the bottom line. It’s challenging to get your content in front of your audience. The web, social media platforms, even our news outlets are flooded. Also, if you have something outstanding to say or share, you’re not guaranteed an audience without a plan and a bit of strategy behind it.

If you understand the importance of strategy in your creative content, you’re already ahead of the game. If you’re waiting for help because you simply have no time, reach out.